Amazon FBA vs FBM: Which One Is The Best For Your Business?

Business owners are faced with a crucial decision: should they opt for Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM)? Both models have their advantages and disadvantages, and choosing the right one for your business can significantly impact your success on the platform.

In this comprehensive guide, we will delve into the intricacies of Amazon FBA and FBM, exploring the pros and cons of each to help you make an informed decision for your business.

What is Amazon FBA?

Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s fulfillment centers. Amazon then takes care of the picking, packing, shipping, and customer service on behalf of the seller.

Pros of Amazon FBA:

  • Prime Eligibility:

One of the major benefits of using FBA is that products become eligible for Amazon Prime. This can significantly boost your product visibility and increase your chances of making sales.

  • Time and Effort Savings:

By outsourcing the fulfillment process to Amazon, sellers save time and effort that can be redirected towards growing their business. FBA takes care of tedious tasks such as packaging and shipping.

  • Customer Trust:

Customers often trust products fulfilled by Amazon, thanks to the reliable and fast shipping services offered by the e-commerce giant. This trust can positively impact your sales and customer reviews.

Cons of Amazon FBA:

  • Fees:

Using FBA comes with fees for storage, picking, packing, and shipping. These fees can eat into your profit margins, especially for low-margin products.

  • Limited Control:

Sellers relinquish some control over the fulfillment process to Amazon. This lack of control can be a drawback for businesses that prefer a hands-on approach to order fulfillment.

  • Storage Limitations:

FBA may impose storage limitations, especially during peak seasons. Sellers need to manage their inventory strategically to avoid storage fees and stockouts.

What is Amazon FBM?

Fulfillment by Merchant (FBM) allows sellers to handle the entire fulfillment process themselves. This includes storing products, picking, packing, and shipping orders directly to customers.

Pros of Amazon FBM:

  • Cost Control:

With FBM, sellers have more control over their costs. They can manage shipping expenses, packaging materials, and storage without incurring additional fees from Amazon.

  • Inventory Control:

FBM provides sellers with complete control over their inventory. This is advantageous for businesses with unique storage needs or specific packaging requirements.

  • More Control Over Customer Experience:

Sellers using FBM have direct control over the customer experience, including shipping times, packaging, and order communication.

Cons of Amazon FBM:

  • Lack of Prime Eligibility:

Products fulfilled by merchants are not eligible for Amazon Prime, potentially limiting their visibility and appeal to certain customers.

  • Time and Effort:

Handling the fulfillment process in-house requires time and effort. This can be a challenge for small businesses or those with limited resources.

  • Trust Issues:

Some customers may prefer products fulfilled by Amazon, associating it with reliability and fast shipping. FBM sellers may face challenges in gaining this trust.

Choosing Between FBA and FBM:

Factors to Consider:

  • Business Size:

Smaller businesses may find FBM more suitable, while larger businesses with higher sales volumes may benefit from the convenience of FBA.

  • Product Type:

The nature of your products, their size, and fragility can influence the choice between FBA and FBM.

  • Cost Structure:

Evaluate your cost structure and determine which fulfillment model aligns with your budget and profit goals.

  • Control Preferences:

Consider how much control you want over the fulfillment process and whether you prioritize hands-on management or convenience.


In conclusion, choosing between Amazon FBA and FBM depends on various factors, including the size of your business, the nature of your products, and your control preferences. Each model has its strengths and weaknesses, and the best choice for your business ultimately depends on your unique circumstances. By carefully weighing the pros and cons outlined in this guide, you can make an informed decision that aligns with your business goals.

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